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Specsavers teams up with Cricket Australia

Opticians chain Specsavers has entered into a partnership with the Cricket Australia national governing body.

Specsavers has signed a three-year deal to become the official eyewear and eye care partner of Cricket Australia and the women’s and men’s national teams.

As part of the agreement, all Australian international players and domestic umpires will receive access to regular eye tests and eyewear if and when required.

The deal also names Specsavers as the official sponsor of Australian domestic cricket umpires. Officials in the One Day Cup, Sheffield Shield and WNCL competitions will wear Specsavers-branded apparel.

Sarah McInnes, marketing director at Specsavers, said: “Healthy eyesight is so important, whether playing cricket or watching the game, so that’s why we encourage all players and fans to have an eye test at least once every two years.

“With cricket taking place during summer, glare can be a real issue for players. Polarising your sunglasses can combat this and provide superior vision in bright light. Specsavers is ready to offer support to the team so they are in top condition when competing this season.”

Cricket Australia said the partnership would be enhanced by Specsavers’ existing agreement with the England and Wales Cricket Board, with the company to be associated with both Australia and England during the upcoming Ashes series.

The Specsavers partnership is the eighth announcement of its type by Cricket Australia this year.