Cricket
IPL cashes in FreeCharge partnership
Indian digital payments platform FreeCharge has agreed a deal with the Board of Control for Cricket in India to become a partner of the Indian Premier League Twenty20 cricket competition.
Sponsors line up for Cricket All-Stars Series
The Cricket All-Stars Series, which got underway on Saturday at New York’s Citi Field ballpark, has revealed its line-up of sponsors for the three-game exhibition competition.
Azur Global on board for new Cricket All-Stars Series
Information technology company Azur Global has agreed a deal to become an official partner of the new Cricket All-Stars Series.
BRB lays down title sponsorship for Bangladesh Premier League’s return
Cable manufacturer BRB has been named title sponsor of the Bangladesh Premier League for the return of the Twenty20 competition later this month.
Nissan beats rival to become first ICC Global Partner of new cycle
Japanese car brand Nissan has made its first significant move into cricket as a Global Partner of the International Cricket Council in an eight-year deal, from 2015 to 2023.
Big Bash League sells out partnership inventory
Cricket Australia’s Twenty20 competition the Big Bash League (BBL) has sealed partnerships with icy treat Zooper Dooper, Warner Bros. Pictures and Warner Bros. Movie World.
Amlin returns to the wicket with Essex
English county cricket club Essex has extended its partnership with main sponsor Amlin.
Melbourne Stars sign up partners for new BBL campaign
Australian Big Bash League cricket franchise the Melbourne Stars has named its principal and co-major partners for the upcoming 2015-16 season.
BCCI signs off on Vivo IPL deal
The Board of Control for Cricket in India has formally confirmed Vivo as the new title sponsor of the Indian Premier League after the Chinese mobile telecommunications firm supplied a bank guarantee to the governing body.
IPL title sponsorship transfers to Vivo Mobile, Nike extends BCCI deal
The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.
ICC lands Nissan as global partner
Japanese automotive company Nissan has made its first significant venture into the cricket market by agreeing an eight-year deal with the International Cricket Council.
Sri Lanka Cricket prescribes new healthcare partner
Sri Lanka Cricket, the governing body for the sport in the country, has agreed a partnership with healthcare service provider Nawaloka Hospitals.
PepsiCo seeking exit strategy from IPL title sponsorship
The Indian Premier League is set to have a new title sponsor next season with US multinational food and beverage corporation PepsiCo keen to end its current deal with the Twenty20 cricket competition, according to multiple reports.
PPC cements naming rights deal with South African cricket fortress
Cape Town’s Newlands Cricket Ground is set to receive a new moniker after the Western Province Cricket Association struck a naming rights partnership with cement supplier PPC.
South African cricket club teams up with sports betting provider
The Sunfoil Dolphins cricket franchise, which competes in the South African Sunfoil Series, has signed an associate sponsorship deal with Hollywoodbets, a sports betting provider and bookmaker.
BCCI lands Air India partnership
The Board of Control for Cricket in India has agreed a one-year partnership with Air India.
BHP Billiton makes its mark at Perth Stadium
Mining company BHP Billiton has secured naming rights for the sporting precinct at the new Perth Stadium in Australia.