Cricket
Royal Challengers Bangalore sign principal partner
Indian Premier League Twenty20 cricket franchise Royal Challengers Bangalore has named cement manufacturer Nuvoco Vistas as a principal partner.
Kings XI Punjab secures new shirt sponsor
Indian Premier League Twenty20 cricket team Kings XI Punjab has signed a shirt sponsorship deal with fabric care, home care and personal care brand Fena.
Mumbai Indians land new shirt sponsor
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has signed a shirt sponsorship deal with online travel company Goibibo.
IPL signs double deal ahead of new season
Indian tyre manufacturer Ceat has renewed its sponsorship of the Indian Premier League, while the Twenty20 cricket competition has also signed a new partnership with e-commerce firm Paytm.
Prayag adds Nidahas Trophy to cricket portfolio
Indian bathroom fittings manufacturer Prayag has agreed a deal to sponsor the Nidahas Trophy, a Twenty20 cricket tournament that is currently being contested by the national teams of Sri Lanka, India and Bangladesh.
Daredevils unveil sponsors for new IPL season
Indian Premier League Twenty20 cricket team the Delhi Daredevils has announced a number of sponsorship deals ahead of the 2018 season.
Zimbabwe Cricket signs kit sponsor
Cement manufacturing company PPC has entered into a partnership with the Zimbabwe Cricket national governing body.
Lahore Qalandars sign title sponsor ahead of new PSL campaign
Pakistan Super League Twenty20 cricket franchise the Lahore Qalandars has unveiled technology company DWP Group as its new title sponsor.
Royal Challengers Bangalore snap up new kit sponsor
Cement manufacturer Dura has agreed a shirt sponsorship deal with Indian Premier League Twenty20 cricket team Royal Challengers Bangalore.
Emirates Cricket Board signs main sponsor
The Emirates Cricket Board has signed a new partnership with Al Nabooda Insurance Brokers.
Super Kings sign main sponsor for IPL return
The Muthoot Group conglomerate has agreed a deal to become the principal partner of Indian Premier League Twenty20 cricket franchise the Chennai Super Kings.
Hero adds Nidahas Trophy to cricket portfolio
Indian motorcycle manufacturer Hero MotoCorp has been unveiled as the title sponsor of the Nidahas Trophy, a new Twenty20 cricket tournament that will be contested by the national teams of Sri Lanka, India and Bangladesh.
Kings XI Punjab secures new main sponsor
Indian Premier League Twenty20 cricket franchise Kings XI Punjab has named water purification company Kent RO as its new main sponsor.
Vitality signs T20-focused deal with ECB
The England and Wales Cricket Board has strengthened its ties with Vitality by agreeing a new deal with the health and life insurance company.
Uber backs Pakistan Super League
Transportation network Uber has agreed a deal to sponsor this year’s edition of the Pakistan Super League Twenty20 cricket tournament.
KPMG backs Hong Kong T20 Blitz
Professional services firm KPMG has agreed a deal to sponsor the Hong Kong T20 Blitz cricket tournament, the 2018 edition of which got underway today (Tuesday).
Oppo adds Pakistan Super League to cricket portfolio
Chinese smartphone manufacturer Oppo has agreed a deal to sponsor the 2018 edition of the Pakistan Super League Twenty20 cricket competition.
Chennai Super Kings sign kit sponsor for IPL return
Building materials company HIL has agreed a sponsorship deal with Indian Premier League franchise the Chennai Super Kings, which is making a comeback in the Twenty20 cricket competition following a two-year absence.