Emirates land first-ever baseball partnership

Dubai-based airline Emirates has entered into a partnership with Major League Baseball franchise the Los Angeles Dodgers.

The multi-year deal names Emirates the official airline sponsor of the Dodgers and marks the company’s first foray into the baseball market.

Under the agreement, Emirates’ branding will appear on the home plate and the foul pole at Dodger Stadium, the team’s home ballpark. A new Emirates Lounge facility will also be opened at the stadium, while various in-game activations and activities will be organised to promote the partnership.

In addition, the Dodgers will sponsor the Dubai Little League All-Star travel teams, which will now be known as the Dubai Dodgers.

Sir Tim Clark, president of Emirates Airline, said: “This is a historic partnership as it is Emirates’ first major league team sponsorship in the US.”