American Football
DraftKings signs up Steelers as third NFL partner
The Pittsburgh Steelers has become the latest NFL American football franchise to enter into a partnership with US fantasy sports gaming company DraftKings.
Reese’s to sponsor College Football Playoff
The Reese’s brand of North American chocolate manufacturer the Hershey Company is to become a sponsor of the new College Football Playoff (CFP) collegiate American football system.
TicketCity touches down title sponsorship of Cactus Bowl
Secondary ticketing exchange TicketCity has signed up as the title sponsor of the Cactus Bowl annual US college American football game.
United: Targeting business travellers in transport hubs
US-based airline United’s title sponsorship deal for the New York Half Marathon is part of a strategy centred on transport hubs, Mark Krolick, managing director of marketing and product development for United, told Sports Sponsorship Insider.
DraftKings add Broncos to NFL portfolio
Fantasy sports operator DraftKings has become the daily fantasy sports partner of NFL American football franchise Denver Broncos.
Extreme Networks expands sponsorship deal with NFL
Network solutions provider Extreme Networks has signed up as the first official Wi-Fi provider for American football’s NFL.
FanDuel scores Redskins deal
Fantasy sports game operator FanDuel has signed a marketing agreement with NFL American football franchise the Washington Redskins.
High-flying Cardinals extend with major partner
NFL American football team Arizona Cardinals has signed an expanded nine-year renewal to its commercial partnership with gambling and entertainment destination brand Gila River Casinos.
Buffalo Bills bring BENRUS on board
Military-inspired lifestyle brand BENRUS has entered into a multi-year partnership with NFL American football franchise the Buffalo Bills.
Ticket giveaway underpins Taco Bell’s fresh College Football Playoff deal
US fast-food chain Taco Bell has extended its association with college American football under a multi-year agreement with College Football Playoff organisers and sports broadcaster ESPN.
Goodyear gets a grip on Cotton Bowl sponsorship
Tyre manufacturer Goodyear has reached an agreement to serve as the new title sponsor of the Cotton Bowl college American football game.
Vizio sounds out Fiesta Bowl title sponsorship
US smart TV and sound bar company Vizio has struck a deal to become the title sponsor of the 2014 Fiesta Bowl collegiate American football game.
Nivea Men signs up to support inaugural FXFL
Male grooming company Nivea Men has agreed a deal to become the presenting sponsor of the new Fall Experimental Football League (FXFL) American football development competition.
Huawei enters US sports market with Redskins tie-up
Chinese telecommunications company Huawei has concluded its first major sports sponsorship deal in the US by agreeing a multi-year partnership with NFL American football team the Washington Redskins.
Capital One hits ESPN’s target for college football’s Orange Bowl
Financial services company Capital One has signed a deal to be the title sponsor of season-ending US college American football game, the Orange Bowl, part of the new College Football Playoff (CFP).
Buffalo Wild Wings tucks in to Citrus Bowl title sponsorship
US casual dining restaurant and sports bar franchise Buffalo Wild Wings has agreed a multi-year deal to become title sponsor of the Citrus Bowl collegiate American football game.
Sportlobster teams with NFL for London outings
Sports social network Sportlobster has been announced as an official sponsor of the NFL’s International Series.
Sports Authority deal sets first for Mountain West Conference
The Mountain West Conference US collegiate athletics organisation has agreed a deal for sporting goods retailer Sports Authority to become the first-ever title sponsor of its annual post-season American football championship game.