US smart TV and sound bar company Vizio has struck a deal to become the title sponsor of the 2014 Fiesta Bowl collegiate American football game.
Under the deal, the 2014 edition of the event will be known as the Vizio Fiesta Bowl.
The Fiesta Bowl forms part of the College Football Playoff (CFP), a new system in college American football that determines the national champion of the National Collegiate Athletic Association Division 1 Football Bowl Subdivision.
In addition to title sponsorship of the event, Vizio will title sponsor the 2014 Fiesta Bowl Fan Fest, which will take place prior to the game.
To further strengthen its support of the event, Vizio has also created Vizio Fandemonium, an online social community that allows fans to share their views on sport. The website will also give fans the chance to win a range of prizes such as Fiesta Bowl tickets.
This year’s Fiesta Bowl, the 44th edition of the event, will take place on December 31 at the University of Phoenix Stadium in Glendale, Arizona.