American Football
US Bank seals naming rights deal for new Vikings stadium
US Bank has signed up as the stadium naming rights partner of the new home of the Minnesota Vikings NFL American football franchise.
New Era: Focusing on sales and authenticity
Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.
NFL’s Lions wager on MGM Grand Detroit partnership
NFL American football franchise the Detroit Lions has entered into a partnership with MGM Grand Detroit, a wholly owned subsidiary of gaming and hospitality company MGM Resorts International.
NFL dominates fees, AB InBev and Pepsi make most deals
The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.
CFL connects with Shaw Communications for landmark Grey Cup deal
American football competition the Canadian Football League has agreed a deal for Shaw Communications to become the first presenting sponsor of its annual Grey Cup showpiece.
Equifax and Domino’s broaden commitment to NFL duo
Global information solutions company Equifax has become one of the founding partners of the Atlanta Falcons’ new stadium, while fellow NFL American football franchise the Tampa Bay Buccaneers has extended its deal with restaurant and pizza delivery company Domino's .
Chicago Bears secure wide-ranging partnership with PNC Bank
US financial services corporation PNC Bank has entered into a multi-year partnership with NFL American football franchise the Chicago Bears.
FanDuel secures multiple NFL team partnerships
US fantasy sports games company FanDuel has secured a major presence in American football by signing multi-year sponsorship agreements with 15 NFL teams.
NFL’s Buccaneers kick back for Lazydays deal
NFL American football team Tampa Bay Buccaneers has signed a multi-year sponsorship agreement with recreational vehicle dealership Lazydays.
Under Armour teams up with University of Cincinnati
US sportswear manufacturer Under Armour has signed a multi-year partnership with the University of Cincinnati’s athletics programme.
Allstate: College football remains key platform
US insurance company Allstate is using college football as the main platform to communicate its key messages.
Visa extends long-running NFL association
Global payments processor Visa has signed a five-year extension to its partnership with American football league the NFL.
Toyota sitting comfortably with Seattle Seahawks
Japanese automotive company Toyota will serve as the naming sponsor of a new luxury seating development at the home stadium of NFL American football team Seattle Seahawks.
US Assure expands relationship with Jaguars
Florida-based commercial insurance company US Assure has extended and expanded a partnership with the Jacksonville Jaguars NFL American football franchise.
Getting the sponsorship story told
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
Patriots secure naming rights partner for new facility
US insurance company Cross Insurance has acquired the naming rights to a new hospitality facility at Gillette Stadium, the home of NFL American football franchise and Super Bowl XLIX champion the New England Patriots.
Sportlobster: Integrating rights-holders with its platform
Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.