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Huawei enters US sports market with Redskins tie-up

Chinese telecommunications company Huawei has concluded its first major sports sponsorship deal in the US by agreeing a multi-year partnership with NFL American football team the Washington Redskins.

Under the contract, Huawei has become a team sponsor and official technology partner for the Redskins.

The partnership includes Huawei Enterprise providing a Wi-Fi network for the Suite Level at the team’s 85,000-seat FedExField home, with the two parties set to explore further technology initiatives.

The marketing for Huawei Enterprise includes online, broadcast and in-stadium branding, such as LED signage, promotion on Redskins social media channels, radio spots and in-show features on Redskins television shows.

Mitch Gershman, chief marketing officer for the Washington Redskins, said: “Huawei is a global brand and an ideal technology partner with leadership positions in networking, broadband, telecom and consumer devices.

Making Wi-Fi available in FedExField is our latest way to enhance the Redskins fan's experience. Huawei is the ideal technology partner, because Huawei has wired some the world's largest stadiums and works with many of the world's biggest telecom carriers.”

The Washington Redskins have a 2-5 record for the 2014 regular season going into the clash today (Monday) with the Dallas Cowboys.