Video Games

The Premier League has partnered with long-time sponsor Electronic Arts (EA Sports) to launch its first ever official esports tournament, the ePremier League (ePL)

Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons. 

Three Everton players will feature in Rovio Entertainment’s Angry Birds ‘Evolution’ game as the latest activation in the partnership between the developer and the Premier League club. G

English County Championship cricket club Gloucestershire has signed a shirt sponsorship deal with fantasy cricket platform StarPick.

Professional simulator hardware manufacturer Fanatec has agreed a deal to sponsor the Formula One motor-racing championship’s esports series.

Despite an anticipated 35-per-cent uplift in the value of its Champions League and Europa League commercial revenue from 2018-19 to 2020-21, two brands will pay less for their rights in the next cycle.

PlayStation’s long-running sponsorship of football’s Uefa Champions League has been renewed.

Australian NRL rugby league team the South Sydney Rabbitohs has entered into a partnership with fantasy sports, betting and online gaming platform PlayUp.

Gaming controller manufacturer Scuf Gaming has entered into a partnership with the NBA basketball league’s new esports competition, the NBA 2K League.

Korean gaming company Nexon has entered into a partnership with English Premier League football club Manchester City.

PlayStation, the video game brand of Japanese consumer electronics company Sony, has been named as the presenting sponsor of the inaugural eMLS Cup, the new esports competition for North America’s Major League Soccer.

Switzerland-based online financial services company Swissquote recently renewed its global partnership with Premier League football club Manchester United

Gaming products manufacturer HyperX has agreed a deal to become the official headset partner of the Philadelphia 76ers NBA basketball franchise.

Video game developer Konami has been named as an official partner of English Premier League football club Arsenal.

English Premier League football club Burnley has agreed a sleeve sponsorship deal with mobile gaming company Playdemic.

Toy manufacturer Simba Dickie Group has agreed a sponsorship deal with Germany’s Basketball Bundesliga top-tier club competition.

English Premier League football club Everton has signed a sleeve sponsorship agreement with games developer Rovio Entertainment, creator of the Angry Birds franchise.

Italian Serie A football club Inter Milan has entered into a partnership with video game developer Konami.