Video Games
EA Sports: Keeping the Fifa franchise at number one
LFP signs up fantasy football partner
The French Football League (LFP) has entered into a partnership with fantasy football platform Mon Petit Gazon (MPG).
EA Sports renews with Real Madrid, gets Ronaldo as cover star
Video game company EA Sports has extended its Global Sponsor agreement with LaLiga champions Real Madrid and made Cristiano Ronaldo the cover star of Fifa 18.
TSG Hoffenheim, Eintracht Frankfurt seal partnerships
Online gaming operator Interwetten has linked up with German Bundesliga football club TSG Hoffenheim, while rival Eintracht Frankfurt has sealed an extension to a deal with German railway service Rhein-Main-Verkehrsverbund (RMV).
Valencia seals double deal
Spanish LaLiga football club Valencia has agreed sponsorship deals with Italian car manufacturer Alfa Romeo and video game developer Konami.
EA Sports upgrades EFL partnership
Video game developer EA Sports has expanded its partnership with the English Football League, which operates the three club divisions below the top-tier Premier League, to become the first sponsor of the organisation’s new iFollow streaming service.
Real Madrid renews EA Sports partnership
Video game developer EA Sports has extended its partnership with Spanish LaLiga football club Real Madrid.
Juventus signs landmark shirt sponsorship deal
Italian Serie A football club Juventus has agreed a three-year deal that will make Japanese video games developer Cygames its first back-of-shirt sponsor.
Real Madrid links up with Xbox
Microsoft-owned games console brand Xbox has entered into a partnership with Spanish LaLiga football club Real Madrid.
Euroleague teams up with DraftKings
Euroleague Basketball, which organises continental club competitions in Europe, has become the latest partner of daily fantasy sports operator DraftKings.
Werder Bremen lands Asian gaming partner
German Bundesliga football club Werder Bremen has entered into a partnership with Asian online gaming company Heji18.com.
Stoke City signs up Top Eleven as sleeve sponsor [UPDATED]
FanDuel signs landmark deal with WNBA
Ballr adds Juventus to football portfolio
LaLiga teams up with Ballr
Esports team Echo Fox signs apparel deal
Fiesta Bowl says game on with PlayStation partnership
Sony-owned gaming brand PlayStation has agreed a multi-year deal to become title sponsor of the Fiesta Bowl college American football game.
Snooker’s German Masters pockets title sponsor
Asian online gaming entertainment platform F66.com has signed on as title sponsor of the 2017 German Masters snooker tournament.