Basketball Bundesliga teams up with toy manufacturer

Toy manufacturer Simba Dickie Group has agreed a sponsorship deal with Germany’s Basketball Bundesliga top-tier club competition.

Simba Dickie will serve as the official ‘fun and family partner’ of the league. The deal runs for three years, from 2017-18 to 2019-20.

Simba Dickie will benefit from extensive branding at the BBL’s All-Star Day as part of the agreement. The company will receive LED advertising exposure at the event, with its logo to appear on the centre circle of the court. Meet and greets will also be organised, while Simba Dickie will provide equipment for the ball boys and girls.

Simba Dickie will also serve as the main partner of the BBL-backed Göttingen youth tournament, where it will have logo presence and supply certificates and participants’ kit.

Further promotion will be granted through the official BBL website and via the league’s social media channels.

Uwe Weiler, managing director of Simba Dickie Group, said: “For us, as an all-rounder in the toy industry, families belong to our core target group. Basketball is an action-packed, friendly sport with the best prospects for the future.”