To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making...
Visa targets new business with Uefa and Afcon deals, says Curtin
Visa decided to sponsor...
Philip Morris makes branding comeback with Scuderia Ferrari Mission Winnow
Tobacco giant Philip...
Continental moves fast to claim Extreme E Founding Partner role
German tyre brand Continental...
Nike partners Premier League for next cycle – EA Sports, Barclays, Budweiser to follow
Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand...
EA Sports pays more to secure Premier League rights
Gaming brand EA Sports is paying an increased fee for its Premier League sponsorship and licensing rights, under a new deal, signed in July.
Sony PlayStation: The Champions League and other sponsorship opportunities
The Sony PlayStation gaming console brand has a limited sponsorship budget in Europe because of its Uefa Champions League commitment, but is open to additional regional or national sponsorship deals – even outside of its core areas of football and motorsports.