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‘CR7 effect’ may ease political pressure on Serie A sponsorships

Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons. 

TURIN, ITALY - AUGUST 25: Cristiano Ronaldo of Juventus during the Italian Serie A match between Juventus v Lazio at the Allianz Stadium on August 25, 2018 in Turin Italy (Photo by Laurens Lindhout/Soccrates/Getty Images)

Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons. 

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