Travel & Tourism
Air Canada gets behind country’s NHL teams
Air Canada has announced a six-year partnership with the country’s teams which compete in ice hockey league the NHL.
PyeongChang 2018 boosted by Korean Air deal
South Korea’s national airline Korean Air has signed an official partnership agreement with the organising committee of the PyeongChang 2018 Olympic and Paralympic Games (POCOG).
Delta takes flight with expanded Braves deal
Delta Air Lines has opted to expand its long-term partnership with the Atlanta Braves to include exclusive sponsorship of a hospitality facility within the MLB baseball franchise’s new SunTrust Park ballpark.
Toronto 2015 signs up two new partners
Canadian port authority Ports Toronto and domestic tolled highway operator 407 ETR have both agreed to become supporters of the Toronto 2015 Pan Am/Parapan Am Games multi-sport event.
Stade de Reims takes flight with Tunisair deal
Tunisian airline Tunisair has entered into a short-term sponsorship deal with French Ligue 1 football club Stade de Reims.
FK Sarajevo takes flight with Turkish Airlines
Bosnian football club FK Sarajevo has signed a shirt sponsorship deal with Turkey’s national carrier Turkish Airlines.
Clippers take flight with American Airlines
American Airlines has agreed a deal to become a corporate sponsor of the Los Angeles Clippers NBA basketball franchise.
Aeroflot wings in for Women’s World Curling Championships
Russian airline Aeroflot has secured the main sponsor berth for the 2015 World Women’s Curling Championship.
MSC Crociere on board with Torino
Italian-Swiss cruise ship operator MSC Crociere has entered into a partnership with Italian Serie A top-tier football club Torino.
Aquis signs title sponsorship deal with Brumbies
Integrated resorts company Aquis has struck a deal to become the new title sponsor of Australian Super Rugby franchise the Brumbies.
Atlético strikes Baku 2015 sponsorship
Spanish Liga football club Atlético Madrid has agreed a sponsorship deal with the organisers of the 2015 European Games in Baku, Azerbaijan.
Qatar Airways hints at Camp Nou naming rights move
Qatar Airways could add a stadium naming rights element to its sponsorship of Spanish Liga football club Barcelona as both parties negotiate a possible extension to their current deal.
Chicago Cubs launch American Airlines partnership
American Airlines has agreed a long-term deal with Chicago Cubs to become a legacy partner of the redevelopment project for the Major League Baseball team’s Wrigley Field home.
Emirates wings in for GCC Club Cup
Emirates airline has announced it will sponsor the 2015 GCC Club Cup, with the 30th edition of the football competition having kicked off on Tuesday.
Jumeirah enhances European Tour ties with global partnership
Dubai residential golf community Jumeirah Golf Estates has become an official top-tier global partner of the European Tour.
Mercedes, Williams and Force India sign new partners
The Mercedes, Williams and Force India Formula One teams have each entered into a new commercial partnership ahead of the 2015 season of the motor racing championship.
Copa America lands airline partner for 2015 tournament
The LATAM Airlines Group has reached an agreement for its TAM and LAN companies to serve as the official airlines of the 2015 Copa America.
Tourism Ireland backs national team’s Cricket World Cup campaign
The Tourism Ireland agency has signed on as the main sponsor of the country’s national cricket team for its 2015 World Cup campaign in Australia and New Zealand.