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Jumeirah enhances European Tour ties with global partnership

Dubai residential golf community Jumeirah Golf Estates has become an official top-tier global partner of the European Tour.

The terms of the partnership that makes Jumeirah the first golf and property development to join the European Tour’s list of elite global partners were not disclosed.

Jumeirah Golf Estates has hosted the European Tour’s season-ending World Tour Championship since 2009.

The European Tour will promote Jumeriah Golf Estates via a year-round presence on its official website, while the deal ensures television exposure and official partner representation at multiple tournaments across the calendar.

Yousuf Kazim, chief executive of Jumeirah Golf Estates, said: “Jumeirah Golf Estates is already a thriving community of families and international visitors, and attracts the world’s attention every year during the staging of the enthralling DP World Tour Championship.

“As we continue to enhance Jumeirah Golf Estates’ superior offering, our exalted partnership with the European Tour is a milestone development that cements our status as a world-class residential golf community, and a major stakeholder in international golf.”

Jumeirah becomes the European Tour’s fifth top-tier partner, joining BMW, Emirates, Titleist and Rolex.