Telecoms & Media
Super League connects with Alcatel OneTouch
Mobile phone manufacturer Alcatel OneTouch has agreed a one-year deal to sponsor the Super League, the top division of UK rugby league.
Irish campaigns pick up top prizes at ESA Excellence Awards
Irish sponsorships picked up two of the most prestigious awards at the ESA Excellence Awards last night, with Liberty Insurance winning the Business to Consumer category for its joint sponsorship of Gaelic Athletic Association sports, hurling and camogie, and Electric Ireland winning the gold medal in the ESA Best of Europe category for its sponsorship of Team Ireland in the London Olympics 2012.
Ottawa Senators extend Bell Media partnership
Canadian NHL ice hockey franchise the Ottawa Senators has agreed a 12-year extension to its sponsorship deal with telecommunications company Bell Media which will run through the 2025-26 season.
Toronto 2015 makes brace of signings for Pan Am Games
The organising committee for Toronto’s staging of the 2015 Pan American and Parapan American Games has made a double addition to its commercial portfolio by agreeing deals with CAA South Central Ontario and Allstream.
Lotus reveals YotaPhone partnership
Formula One motor-racing team Lotus has concluded its second significant sponsorship deal this week after announcing a partnership with mobile communications and connectivity company Yota Devices.
Borussia Dortmund connects with Unitymedia
Cable television and broadband provider Unitymedia KabelBW has reached an agreement to become a ‘champion partner’ of German Bundesliga football team Borussia Dortmund.
Force India and Caterham sign contracts ahead of new F1 season
Arsenal dials up Huawei partnership
English Premier League football club Arsenal has signed a global partnership with Chinese telecommunications company Huawei which will run through the 2015-16 season.
Liverpool makes first Indian signing with Xolo deal
Indian smart phone brand Xolo has reached an agreement with Liverpool to become the English Premier League football club’s first regional marketing partner in the country.
Gutierrez deal drives Telmex-Sauber renewal
Formula One motor racing team Sauber has announced an extension to its sponsorship agreement with Mexican telecommunications group Telmex.
Bell chimes in with Whitecaps extension
Canadian Major League Soccer team Vancouver Whitecaps has announced a multi-year sponsorship extension with its premier founding partner Bell.
Bakcell to sponsor Azerbaijan national team
Mobile phone operator Bakcell has agreed a sponsorship deal with the Association of Football Federations of Azerbaijan governing body to become a sponsor of the country’s national football team.
Huawei deal highlights AC Milan’s international potential
Chinese mobile phone brand Huawei is investing over €1.2m ($1.6m) per year in new sponsorship and marketing deals with six Italian Serie A football clubs, including AC Milan.
Claro aces title sponsorship of Rio Open
South American telecommunications company Claro has reached a deal to become the title sponsor of the inaugural Rio Open tennis event.
Telstra seals customer benefits deal with FFA
Telecommunications company Telstra has announced a partnership with Football Federation Australia to provide its customers with exclusive ticket offers for A-League matches.
Rogers expands Oilers partnership with naming rights to new arena
Canadian telecommunications company Rogers has reached a deal with Rexall Sports Corporation and Edmonton Oilers for the naming rights to the NHL ice hockey team’s new arena.
Safaricom connects with Nairobi sports venues
Kenyan telecommunications company Safaricom has agreed a two-year naming rights deal for the Moi International Sports Centre Kasarani, which is located in the Kenyan capital of Nairobi.
Sochi 2014 connects with Rostelecom for Paralympics
Russian telecommunications company Rostelecom has signed an agreement to become the telecommunications partner of the Sochi 2014 Paralympic winter Games.