Sporting Goods
Milan Marathon signs up EA7 as new title sponsor
EA7 Emporio Armani, the sportswear brand of Italian fashion house Armani, has agreed to become the title sponsor of the 2017 Milan Marathon.
IPC Athletics lands Asics partnership for road to Tokyo 2020
IPC Athletics, the international federation of Para athletics, has signed up Japanese sportswear company Asics as its latest official partner under a five-year deal.
Movistar rides on with kit partner
UCI WorldTour cycling outfit Team Movistar has extended its kit partnership with Scottish clothing brand Endura.
Davis Cup serves up Head partnership
Sports equipment manufacturer Head has agreed a deal to become an international partner of the Davis Cup, the flagship men’s team tournament of the International Tennis Federation.
NRL hails landmark partnership with sportswear brand
Australia’s National Rugby League has entered into a partnership with US sports lifestyle brand ’47.
China Arena Football League signs equipment partner
US sports equipment manufacturer Xenith has agreed a supplier partnership with the China Arena Football League, the country’s first professional American football league.
Macron to title sponsor Italian basketball’s Supercoppa
Italian sportswear manufacturer Macron has signed on as the title sponsor of this year’s Supercoppa, an annual domestic basketball event.
IPC extends with Ottobock, set to continue Allianz association
The International Paralympic Committee has extended its partnership with sports and medical equipment manufacturer Ottobock, while the body also looks set to renew its association with Allianz after the financial services company pledged its continued commitment to the Paralympic movement.
FISU teams up with Chinese sportswear company
The International University Sports Federation (FISU) has agreed a partnership with Chinese sportswear firm Qiaodan Sports.
England Netball takes steps with new footwear partner
Japanese sports equipment and sportswear company Mizuno has entered into a partnership with England Netball.
Adidas extends backing of resurgent Welsh national team
The Football Association of Wales has extended its kit partnership with German sportswear giant Adidas.
Ryder Cup Europe holes extension with Club Car
Golf cart manufacturer Club Car has renewed its partnership with the Ryder Cup Europe team, with the fresh agreement set to cover the 2018 edition of the event.
Stirling Sports scores New Zealand Premiership title rights
New Zealand-based sportswear company Stirling Sports has taken on naming rights to the top tier of club football in the country, the Premiership.
Wilson nets expansion with NBL
Sports equipment manufacturer Wilson has expanded its partnership with the Australian National Basketball League club competition.
THW Kiel extends kit partnership with Adidas
German sportswear giant Adidas has extended its long-term partnership with THW Kiel, which plays in the country’s Handball Bundesliga top-tier domestic club competition.
Bills confirm stadium naming rights partner
NFL American football franchise the Buffalo Bills yesterday (Thursday) confirmed that it had reached an agreement with New Era Cap Company for the naming rights of its home stadium.
Cap fits for Buffalo Bills stadium naming rights partner
The Buffalo Bills NFL American football franchise has struck a stadium naming rights agreement with New Era Cap Company.
German Olympic Committee extends Adidas deal
The German Olympic Committee (DOSB) has extended its long-running partnership with sportswear giant Adidas.