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Cap fits for Buffalo Bills stadium naming rights partner

The Buffalo Bills NFL American football franchise has struck a stadium naming rights agreement with New Era Cap Company.

The company, which is based in Buffalo, manufacturers team caps and has more than 500 licensing deals worldwide, including agreements with the NFL, the NBA basketball league, the NHL ice hockey league and Major League Baseball.

Details of the contract will not be disclosed until later this week, but the Associated Press news agency said that the deal would run for the remaining seven years of the franchise’s lease at Ralph Wilson Stadium, which was named after the team’s founding owner in 1998.

New Era will also reportedly have the right of first refusal to extend the deal when the current lease expires in 2023 and if the franchise opts to move to a new stadium.

However, it is not clear what the name of the stadium, which opened in 1972, will be under the new deal. The venue had been one of only eight in the NFL without a naming rights partner.

Wilson died in 2014 and the franchise was later sold to Terry and Kim Pegula.