Sporting Apparel
Hummel makes Super League entry with Wigan Warriors deal
Danish sportswear company Hummel has expanded its presence in rugby league by agreeing a four-year deal to become the new kit partner of reigning Super League champion Wigan Warriors
Edgbaston teams up with LUKE
Menswear brand LUKE has agreed a new partnership with Edgbaston Stadium, home of Warwickshire County Cricket Club
Puma signs first Chinese player ambassador Zhao Jiwei
German sportswear brand Puma announced it officially signed its first Chinese basketball player as an ambassador, Zhao Jiwei
NWSL extends Nike partnership until 2022
The National Women's Soccer League (NWSL) is continuing its Women's World Cup boost by extending its partnership with Nike until 2022. Terms were not disclosed
Adidas to replace Nike as Boca Juniors partner
Argentinian Superliga football club Boca Juniors has approved a 10-year contract that will see German sportswear company adidas replace US rival Nike as its kit partner
Vans makes World Surfing Games debut with Miyazaki 2019 deal
US footwear and apparel manufacturer Vans has signed on as the presenting sponsor of the 2019 World Surfing Games
Nike extends kit agreement with University of Nevada, Las Vegas
Sports brand Nike has signed a three-year extension of its kit agreement with the University of Nevada, Las Vegas (UNLV) athletics department, in a deal worth $3m (€2.7m) per year.
JD to support new Welsh league structure
Sports fashion retailer JD has expanded its partnership with the Football Association of Wales (FAW) by becoming the title sponsor of the governing body’s revamped league structure.
Zion Williamson signs multi-year shoe contract with Jordan Brand
Following a bidding war for his services, No. 1 overall NBA draft pick Zion Williamson has signed a multi-year shoe deal with Jordan Brand. Terms of the partnership were not announced
Borussia Dortmund on verge of €300m mega-renewal with Puma – report
Bundesliga club Borussia Dortmund is reportedly on the verge of a €300m ($336m) mega-deal with German sportswear brand and current kit sponsor Puma.
Scottish Rugby furthers wide-ranging Macron deal
Scottish Rugby, the governing body of rugby union in the country, has agreed an early extension to its partnership with Italian sportswear company Macron
London Irish signs kit deal with BLK
Sportswear company BLK has agreed a deal to become the kit provider of English Premiership rugby union club London Irish
Leicester Tigers extend Kukri deal
English Premiership rugby union club Leicester Tigers has agreed a one-season extension to its deal with kit supplier, UK sportswear company Kukri
Kappa to kit out Brescia for six seasons
Italian sportswear brand Kappa has signed a long-term kit deal with newly-promoted Serie A side Brescia.
Under the deal, Kappa will supply kit to Brescia for the next six seasons, from 2019-20 to 2024-25
Fisu renews Qiaodan Sports deal
The International University Sports Federation (Fisu) has extended its partnership with Chinese sportswear firm Qiaodan Sports.
The new deal will run through to 2023
St John’s University signs apparel partnership with Nike
St. John's University has renewed its apparel partnership with Nike following the expiration of a six-year deal with Under Armor
Nike enters esports team sponsorship, debuts with Brazil’s Furia
US sportswear brand Nike has signed its first kit deal with an esports team and its first esports sponsorship in Brazil, with local outfit Furia
Kappa returns to Stade Français
French Top 14 rugby union club Stade Français Paris has agreed a new kit partnership with Italian sportswear brand Kappa.