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Nike enters esports team sponsorship, debuts with Brazil’s Furia

US sportswear brand Nike has signed its first kit deal with an esports team and its first esports sponsorship in Brazil, with local outfit Furia.

Under the deal, Nike will design and produce kit for Furia for the next four years, until mid-2023.

The partnership will go live today, when Furia members wear Nike jerseys to compete in the Counter-Strike: Global Offensive competition at ESL One Cologne.

At seventh place, Furia is the highest-ranked Brazilian team in the Counter-Strike: Global Offensive world rankings.

Read this: Nike invests as first apparel partner of China’s League of Legends Pro League

Among Furia’s best-known fans is Brazilian and Paris Saint-Germain strike Neymar Jr.

The deal is Nike’s first with an individual esports club, though the brand has signed deals with esports leagues that involve kit provision.

In February this year, Nike signed a major, four-year partnership with China’s League of Legends Pro League to kit out every team in the league.

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