Retail

Car rental firm Thrifty has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.

Migros Aare has entered into a partnership with Young Boys Bern, through which the retail group’s OBI division will serve as the Swiss Super League football club’s new front-of-shirt sponsor.

Airport retailer Dubai Duty Free has renewed its partnership with the Women’s Tennis Association.

Australian supermarket chain Coles has taken on naming rights to the inaugural event of the recently-launched Nitro Athletics sports entertainment series.

At most sports industry conferences, the temptation is to seek out the big names and major international players rather than the local sports, agency or corporate brands that largely populate the event. At SpoBis, German sports industry practitioners were out in force and themselves paid close attention to the narratives and strategies presented by many top-level speakers.

US grocery store chain Price Chopper has entered into a partnership with Major League Baseball franchise the Kansas City Royals.

Discount store retail chain Target has entered into a partnership with Major League Soccer and agreed a shirt sponsorship deal with the Minnesota United expansion franchise, which will join the North American football league this year.

Car rental firm Hertz has agreed a deal to sponsor the Ski Classics series of long-distance skiing events.

The Chinese division of North American basketball league the NBA has entered into a partnership with car rental firm eHi.

Major League Baseball franchise the Milwaukee Brewers has signed a multi-year extension to its partnership with local convenience store chain Kwik Trip.

Online department store Littlewoods has agreed a deal to become a top-tier partner of the Gaelic Athletic Association (GAA) and the Camogie Association.

The AFL Aussie rules football league has entered into a partnership with car and van rental company Thrifty.

German supermarket chain Lidl has agreed a deal to sponsor the 2017 Men’s World Handball Championship, which will take place in France from January 11-29.

Swiss sporting goods retailer Ochsner Sport has secured a shirt sponsorship deal with Luzern, which plays in the country’s top-tier Super League club football competition.

Croatian First Football League club Hajduk Split has signed a new shirt sponsorship agreement with retail chain Tommy.

NHL ice hockey franchise the Carolina Hurricanes has agreed a sponsorship deal with transportation network company Uber.