NHL ice hockey franchise the Carolina Hurricanes has agreed a sponsorship deal with transportation network company Uber.
The multi-year deal names Uber as the preferred ridesharing app of the Hurricanes.
Under the agreement, a dedicated Uber Zone pick-up and drop-off spot will be situated outside PNC Arena, the Hurricanes’ home facility.
The zone will be located outside the south entrances of the arena and will be in operation for other events such as concerts and basketball games involving North Carolina State University.
Fans will also be given the chance to win game tickets and receive discounted rides as part of promotional campaigns.
Uber will run an Uber Upgrade promotion on select game days, with fans to be in with a chance of winning four premium Champions Club tickets. The Hurricanes view within the Uber app will also be live on select regular-season game days, with one rider who successfully requests a ride to win tickets.
Uber also holds partnerships with fellow NHL teams the Washington Capitals and Tampa Bay Lightning.