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MLB’s Royals shop for Price Chopper partnership

US grocery store chain Price Chopper has entered into a partnership with Major League Baseball franchise the Kansas City Royals.

Terms of the deal were not disclosed, but it was confirmed that the agreement will cover the 2017 season.

Price Chopper will serve as the official grocer to the team and will also support the ‘Royals Community Champions’ programme.

The agreement will also include various other elements, such as ticket packages throughout the 2017 campaign. Details of these will be announced at a later date.

Peter Ciacco, president and chief executive of Price Chopper, said: “Both Price Chopper and the Royals have a long-standing commitment to Kansas City, and together we'll be able to impact the Kansas City community in an even larger way.”

The deal comes after the Royals’ exclusive 15-year partnership with supermarket chain Hy-Vee came to an end in November.