Migros Aare has entered into a partnership with Young Boys Bern, through which the retail group’s OBI division will serve as the Swiss Super League football club’s new front-of-shirt sponsor.
The three-year agreement will cover the 2017-18 to 2019-20 seasons. The branding of OBI, a chain of construction and DIY stores, will appear on the chest area of the team’s shirts as part of the deal.
Sports retailer SportXX will continue to serve as the club’s premium partner, with its branding to feature on the back of the team’s jerseys.
Japanese automotive firm Honda, Young Boys’ current front-of-shirt sponsor, will become the club’s shorts sponsor from next season.
Young Boys currently sit second in the Super League table, 17 points behind defending champion FC Basel.