MLB’s Brewers shop for Kwik Trip renewal

Major League Baseball franchise the Milwaukee Brewers has signed a multi-year extension to its partnership with local convenience store chain Kwik Trip.

Although terms of the deal were not disclosed, it was confirmed that Kwik Trip will now sponsor ‘Bernie Brewer’s slide’, a feature inside the team’s Miller Park ballpark. Kwik Trip branding will appear on ‘Bernie’s Dugout’ and the landing area, with fans also able to win tickets to take a trip on the slide.

The company will also lend its name to the ‘Kwik Trip to the Mound’ scoreboard feature, which will occur during certain trips to the mound by managers and pitching coaches.

In addition, Kwik Trip will continue to sponsor the Brewers Baseball Academy, a week-long baseball and softball camp held at various locations across the state of Wisconsin.

Digital rights will include branding placement and sponsorship elements on the team’s official website and social media channels, with Brewers sponsorship to also appear on the Kwik Trip website and social channels.