Retail

NHL ice hockey team the San Jose Sharks has agreed a new partnership with long-term sponsor, supermarket chain Safeway.

North America’s Major League Baseball has entered into a multi-year partnership with outdoor and camping products retail store chain Camping World.

English Premier League football club Brighton & Hove Albion has named sports fashion retailer JD as its sleeve sponsor for the 2017-18 season.

The Ultimate Fighting Championship mixed martial arts organisation has entered into a partnership with convenience store chain 7-Eleven.

DIY retail store chain Bricomarché has agreed a deal with the French Football League (LFP) to become a supplier of the Coupe de la Ligue club competition.

Clothing store chain Peacocks has agreed a deal to become the new title sponsor of Welsh Elite Ice Hockey League team the Cardiff Devils.

Supermarket chain Safeway has signed a multi-year extension to its partnership with NFL American football team the Seattle Seahawks.

UK supermarket chain Sainsbury’s has signed a four-year extension to its partnership with the British Paralympic Association.

Australian boating and camping retailer Road Tech Marine has become the latest partner of the 2017 Rugby League World Cup, which will be staged in Australia, New Zealand and Papua New Guinea.

Scentre Group, which owns and operates the Westfield chain of shopping centres in Australia and New Zealand, has extended its sponsorship deal with Football Federation Australia.

European retail store chain Tedi has agreed a deal with Hertha Berlin to become a shirt-sleeve sponsor of the German Bundesliga football club.

Shopping mall chain Aliansce has extended its partnership with the Brazilian Olympic Committee (COB) through to the end of Tokyo’s 2020 summer Olympic Games cycle.

US supermarket chain ShopRite has agreed a five-year extension to its title sponsorship deal with the Ladies Professional Golf Association tournament held at the Stockton Seaview Hotel and Golf Club in New Jersey.

Welsh Pro12 rugby union club Ospreys has agreed a shirt sponsorship deal with online rugby store Lovell Rugby.

Norwegian retail cooperative Coop has agreed a deal to become a main partner of the Eliteserien, the top tier of domestic football.

Supermarket chain Kroger has entered into a multi-faceted partnership with the University of Kentucky, through which it will take on naming rights to the facility’s American football stadium.