Welsh Pro12 rugby union club Ospreys has agreed a shirt sponsorship deal with online rugby store Lovell Rugby.
The multi-year deal will commence with the 2017-18 season and will grant Lovell front-of-shirt exposure on Ospreys’ jerseys.
Lovell’s branding will also feature on selected training wear as part of the agreement.
Lovell will replace telecommunications company BT as Ospreys’ main shirt sponsor.
Huw Warren, commercial manager at Ospreys Rugby, said: “The partnership is about a lot more than being just a name on the front of a shirt. With their position as the world’s leading online rugby brand they have the knowledge and expertise that will allow us to improve our retail offering for supporters, and the desire to work hand in hand with us on a number of innovative projects.”