North America’s Major League Baseball has entered into a multi-year partnership with outdoor and camping products retail store chain Camping World.
The deal is effective from the 2017 postseason and names Camping World as the presenting partner of the 2017 League Championship Series.
It will mark the first time that the both the American League Championship Series and National League Championship Series have had presenting partners.
As part of the agreement, Camping World will launch an integrated marketing program across broadcast, digital, social, mobile and in-ballpark platforms. This will include broadcasts of series matches on the TBS, Fox and FS1 networks, as well as MLB Media assets such as MLB Network, MLB.com and MLB Advanced Media mobile applications.
Camping World will also promote its family of brands throughout spring training, and serve as the first presenting partner of spring training when the 2018 exhibition schedule gets underway in Arizona and Florida next February.
In return, officially licensed MLB products will be sold at Camping World, Gander Outdoors and other retailers, while the company’s brands will hold rights to produce MLB-licensed items across a range of consumer product categories.
“Major League Baseball draws more than 70 million fans to their ballparks every year because of a communal outdoor experience that has entertained generation after generation,” Marcus Lemonis, chief executive of Camping World Holdings, said.
“We selected MLB to grow our brand because camping draws on those same attributes – bonding with friends and family while enjoying the outdoors. We're thrilled to partner with MLB and show an enormous audience of baseball fans what Camping World is all about during the MLB postseason, LCS and beyond.”