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LFP signs up new supplier for Coupe de la Ligue

DIY retail store chain Bricomarché has agreed a deal with the French Football League (LFP) to become a supplier of the Coupe de la Ligue club competition.

The one-year deal will cover the 2017-18 edition of the tournament.

Bricomarché will serve as an official supplier of the Coupe de la Ligue and will also benefit from a branding presence at all matches in this season’s competition as part of a broad partnership deal.

In addition, Bricomarché will run a series of on-site and digital activations to give fans the chance to win various prizes related to the Coupe de la Ligue.