Hertha Berlin secures sleeve sponsorship

European retail store chain Tedi has agreed a deal with Hertha Berlin to become a shirt-sleeve sponsor of the German Bundesliga football club.

The deal will run for four years, from the 2017-18 season through to the end of the 2020-21 campaign.

Tedi branding will appear on Hertha Berlin players’ shirt sleeves, while the firm will also acquire naming rights to the family area of the team’s Olympiastadion home stadium.

The company will also become a partner of the Hertha Berlin football academy and support the club with its various community initiatives.

In addition, Tedi branding will feature on the front of jersey worn by the club’s official mascot, Herthinho.