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ShopRite extends title sponsorship of LPGA tournament

US supermarket chain ShopRite has agreed a five-year extension to its title sponsorship deal with the Ladies Professional Golf Association tournament held at the Stockton Seaview Hotel and Golf Club in New Jersey.

The deal between ShopRite’s parent company Wakefern Food Corp., event operator Eiger Marketing Group and the LPGA will extend ShopRite’s commitment to the tournament through 2023.

Originally known as the Atlantic City Classic, the tournament began in 1986 and was officially changed to the ShopRite LPGA Classic in 1992 when Wakefern Food Corp. became the title sponsor.

This year’s event, which commences tomorrow (Friday), marks Wakefern's 26th year as a supporter of women’s professional golf. In 2016, ShopRite was recognised with the Commissioner’s Award signifying its long-standing commitment to the LPGA.

ShopRite has donated more than $30m (€27.3m) to healthcare and hunger-fighting organisations during its partnership with the LPGA. Dozens of local charities and community-based support groups receive grants each year from ShopRite as part of the relationship.

“This commitment shows ShopRite’s steadfast support of the LPGA and the communities in which they do business,” Tim Erensen, executive director of the tournament and managing partner at Eiger Marketing Group, said. “We look forward to doing our part in enhancing the largest annual sporting event in the region and continuing this incredible charitable legacy.”

Sweden’s Anna Nordqvist (pictured) is the tournament’s reigning champion having secured back-to-back wins.