Personal Care & Fragrances
NHL and Kimberly-Clark target “hockey moms” with extended deal
Personal care products manufacturer Kimberly-Clark and ice hockey league the NHL have announced a renewed and enhanced multi-year partnership across North America.
United teams up with Unilever in South East Asia
English Premier League football club Manchester United has signed a three-year regional partnership in South East Asia with consumer goods giant Unilever.
ATP signs double deal for World Tour Finals
The Association of Tennis Professionals (ATP) has announced sponsorship deals with Gillette and Segafredo Zanetti ahead of this year’s ATP World Tour Finals.
Gillette enters second decade with RFL
Men’s shaving and toiletries brand Gillette has announced a two-year extension of its decade-long partnership with the English Rugby Football League.
PSG looking good with Nivea Men partnership
Nivea Men has agreed a three-year deal to become an official sponsor and provider for French Ligue 1 football club Paris Saint-Germain from the 2013-14 season.
Braun enters football market with AC Milan
Italian Serie A football club AC Milan has signed a commercial partnership with grooming brand Braun.
Covergirl and NFL launch ‘fanicures’ initiative
Make-up and beauty products brand Covergirl has entered into a partnership with American football’s NFL to launch its ‘fanicures’ campaign.
P&G and The UFC (Brazil)
The UFC and P&G campaign was developed to activate individual marketing campaigns for three of P&G’s brands in Brazil.
Dove secures internationals sponsorship with WRU deal
The Welsh Rugby Union has reached a three-year agreement to make cosmetics brand Dove Men+Care a principle partner until 2016.
WNBA Imagines a Future with P&G
The Women’s National Basketball Association (WNBA) has sealed a multi-brand partnership with consumer goods manufacturer Procter & Gamble.
Rexona and FC Barcelona
Katapult Sports negotiated a one-year territory-specific contract between Unilever-owned deodorant brand Rexona and FC Barcelona, valid from 1st February 2012.
Actavis takes to the ice with European Trophy
Pharmaceutical company Actavis is to become the central sponsor of ice hockey’s European Trophy.
New GPC signs up as Caribbean Premier League title sponsor
Pharmaceutical company New GPC has agreed a “multi-year” deal to assume the title sponsorship of the Caribbean Premier League, a new Twenty20 cricket competition that is set to launch next month.
Cricket tri-series sniffs out new sponsor
Indian incense brand Cycle Pure Agarbathies has signed up as a co-sponsor of the forthcoming one-day international tri-series cricket tournament between the West Indies, Sri Lanka and India.
RFU keeping up appearances with Dove Men+Care
The Rugby Football Union has announced a new three-year partnership with Unilever’s leading male skincare brand Dove Men+Care, which becomes England Rugby’s official male grooming supplier.
Herbalife joins Bali Triathlon sponsor roster
Herbalife has become a gold sponsor of the 2013 Bali International Triathlon.
Herbalife adds Ronaldo to sports portfolio
Real Madrid star Cristiano Ronaldo has signed a five-year, multi-million dollar endorsement deal with Herbalife.