Cricket tri-series sniffs out new sponsor

Indian incense brand Cycle Pure Agarbathies has signed up as a co-sponsor of the forthcoming one-day international tri-series cricket tournament between the West Indies, Sri Lanka and India.

As a part of the co-sponsorship initiative Cycle will feature on pitch mats, perimeter boards and third umpire decisions on big screens at the grounds. The company will also sponsor awards for players who are deemed to showcase the best all-round performance and sportsmanship during games.

The tri-series takes place from June 28 to July 11 in Kingston, Jamaica and Trinidad.