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Actavis takes to the ice with European Trophy

Pharmaceutical company Actavis is to become the central sponsor of ice hockey’s European Trophy.

Actavis has acquired the only package of rights available that guarantees a brand presence across all 128 qualifying games as well as finals event the Red Bulls Salute.

In addition to extensive board advertising and integration across print and online publications, the Actavis logo will be featured prominently on the shirts of all teams.
Actavis agreed the deal with the Infront Sports & Media agency, which serves as the marketing and media partner for the European Trophy. Terms were not disclosed.

Now in its fourth year, the European Trophy is a club competition which features 32 teams from seven European countries. The group stage, which starts on August 6, sees the teams competing in four divisions – with the six top clubs qualifying for the Red Bulls Salute at the Berlin O2 World arena from December 19-22.