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RFU keeping up appearances with Dove Men+Care

The Rugby Football Union has announced a new three-year partnership with Unilever’s leading male skincare brand Dove Men+Care, which becomes England Rugby’s official male grooming supplier. 

Through the agreement, Dove Men+Care will supply its male grooming products to the England senior squad from September 2013 to beyond the 2015 World Cup, which England is hosting.

Dove Men+Care will receive match day branding rights at Twickenham Stadium in London, including experiential and corporate hospitality rights, as well as the ability to utilise players in activating the partnership.

Sophie Goldschmidt, RFU chief commercial officer, said: “Dove Men+Care has been developing strong links with the game for the past few years and this agreement will see those strengthened further.”