Pharmaceutical company New GPC has agreed a “multi-year” deal to assume the title sponsorship of the Caribbean Premier League, a new Twenty20 cricket competition that is set to launch next month.
The Georgetown-headquartered company will promote its sponsorship through its Limacol brand.
CPL organisers said that New GPC’s sponsorship would affect all aspects of the tournament, from branding and uniforms to advertising, marketing and promotions.
The deal comes just days after New GPC became the league’s first franchise owner, acquiring the rights to the Guyana Amazon Warriors team.
New GPC executive chairman Dr Ranjisingh Ramroop said: “We believe in the transformative potential of CPL for the Caribbean region. Not only does it promise to completely rejuvenate and revitalise cricket in the Caribbean, it has the potential to provide a tremendous economic and social boost as well. We feel it is important for the major corporate houses of the region to support this landmark initiative and intend to set an example by taking the title sponsorship of the event.”
The inaugural Limacol Caribbean Premier League starts on July 30 in Barbados and concludes on August 24 in Trinidad.