Personal Care & Fragrances

Unilever-owned antiperspirant brand Rexona has agreed deals to sponsor this year’s EuroBasket national team basketball tournament and the Turkish national side.

German football club Borussia Dortmund has signed a sponsorship deal with hair care brand Gard, while Bundesliga rival Hertha Berlin has extended its partnership with state lottery company Lotto.

Spanish shaving and cosmetic products company LEA has extended a deal to remain as the main shirt sponsor of Deportivo Alavés, which competes in the country’s LaLiga top-tier club football competition.

The Lawn Tennis Association, the sport’s governing body in the UK, has signed a one-year partnership with personal care brand Dove.

Shampoo brand Head & Shoulders has entered into a partnership with the Tough Mudder obstacle course series.

English Women’s Super League football club Liverpool Ladies has signed up women’s beauty and cosmetics company Avon as its first-ever independent shirt sponsor.

Pharmaceuticals company Johnson & Johnson has signed multi-year extensions to its partnerships with North America’s Major League Soccer and the U.S. Soccer national governing body.

Unilever-owned deodorant and antiperspirant brand RexonaMen has reached an agreement with the French Tennis Federation (FFT) to continue sponsoring the French Open grand slam tournament.

P&G-owned male grooming brand Gillette has become a Local Partner of the ESL-owned Intel Extreme Masters (IEM) event in Katowice, Poland, adding to a growing list of non-endemic brands on ESL’s competition roster.

Personal care brand Gillette has made its first venture into the esports sector by partnering with the ESL organisation.

Unilever-owned deodorant brand Sure has agreed sponsorship deals with English Premier League football clubs Chelsea, Everton and Southampton.

Personal care brand Gillette has signed on as an official sponsor of the British & Irish Lions rugby union team’s 2017 tour of New Zealand.

Male skincare brand Dove Men+Care has agreed a sponsorship deal with the New Zealand Rugby national governing body.

The Ladies Professional Golf Association (LPGA) has entered into a partnership with Leaders Cosmetics, which specialises in the production of facial masks and skincare products.

Russian UCI WorldTour cycling outfit Team Katusha has agreed a new sponsorship deal with German hair products manufacturer Alpecin that will result in it being renamed and registered as a Swiss squad.

Australian A-League football club Melbourne Victory has agreed a shirt sponsorship deal with weight loss brand Optislim.