Packaged Foods & Meats
Super Local Olympic Commercials – Nissin Foods & the Tokyo 2020 Organising Committee
Nissin Foods, the official Noodle partner of Tokyo 2020, ran an early 2020 regional television and social campaign that aimed to break down the perceived Games-related divide between host city Tokyo and the rest of the country.
#Hockeyville 2020 (Canada) – Kraft & the NHL/NHLPA
Kraft’s Hockeyville is an annual search for the most passionate hockey community, with the winners hosting an NHL pre-season game and getting $150,000 in local rink upgrades.
When It All Began – Sanitarium & Cricket Australia
For the 2019-20 Big Bash League and WBBL, Sanitarium cereal brand Weet-Bix set out to celebrate the moments when its ‘Weet-Bix Kids’ player ambassadors first fell in love with cricket.
FIGC fights negative trend in sponsorship revenues from weak position
Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019
Top Partner deals renewed this month with Eni and Tim
Ajinomoto unveiled as latest sponsor of 2019 SEA Games
Japanese food producer Ajinomoto has agreed a deal to become a major sponsor of the 2019 Southeast Asian Games, which will take place in the Philippines
Kraft Heinz builds on UFC association
Mixed martial arts organisation UFC has signed a multi-year partnership with Kraft Heinz Company brand Devour
Batchelors Peas extend backing of English rugby league
Batchelors Peas, a brand of food products manufacturer Princes, has extended its sponsorship of the English Super League and Rugby Football League
Yakult extends as Fina major partner
Probiotic dairy products manufacturer Yakult has signed a long-term extension to its partnership with Fina, the world governing body for aquatic sports
Fratelli Beretta adds sleeve rights to Torino sponsorship package
Food company Fratelli Beretta has furthered its commitment to Torino by agreeing to take on sleeve sponsorship rights for the Italian Serie A football club
Pizza Hut boosts NFL presence with Seahawks deal
Restaurant chain Pizza Hut has agreed a multi-year deal to become the Official Pizza Sponsor of NFL American football team the Seattle Seahawks
Title sponsor signed for NRL’s Pacific Test Invitational
Papua New Guinea-based corned beef producer Ox & Palm has agreed a deal to title sponsor the National Rugby League’s Pacific Test Invitational match.
Philadelphia 76ers land first international partner
NBA basketball franchise the Philadelphia 76ers has agreed a sponsorship deal with Australian meat products manufacturer Four’N Twenty.
FAI teams up with Rustlers
The Football Association of Ireland has entered into a partnership with burger producer Rustlers.
MLB signs first hot dog sponsor, partners with lifestyle brand
Major League Baseball has agreed a sponsorship deal with fast food restaurant chain Nathan’s Famous, while the North American league has also entered into a partnership with lifestyle brand The Honest Company.
Pyeongchang 2018 signs latest domestic sponsor
The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has entered into a partnership with Korean rice products manufacturer Cheorwon Odae-ssal.
NRL’s Roosters renew with major partner
Australian NRL rugby league club Sydney Roosters has extended its partnership with poultry food products manufacturer Steggles.
Euroleague feasts on Oscar Mayer partnership
Euroleague Basketball, which operates continental club competitions in Europe, has entered into a regional partnership in Spain with meat and cold cut producer Oscar Mayer.
São Paulo signs up Urbano as shirt sponsor
Campeonato Brasileiro Serie A football club São Paulo has agreed a shirt sponsorship deal with food products manufacturer Urbano.