Information Technology
MHP re-ups with local Basketball Bundesliga team
Porsche-owned consultancy firm MHP has renewed its title deal with German Basketball Bundesliga (BBL) club Riesen Ludwigsburg as teams continue to rely on local companies for their top deals.
Microsoft partners Women’s PGA Championship
US software giant Microsoft has been named a founding sponsor of this year’s Women’s PGA Championship golf major.
Basketball Bundesliga club extends with title sponsor
MHP, a company specialising in IT and process consulting for the automotive and manufacturing sectors, has renewed its title sponsorship agreement with German Basketball Bundesliga (BBL) club MHP Riesen Ludwigsburg.
Nascar signs up Lixar to aid fan experience drive
Mobile transportation technology specialist Lixar has entered into a partnership with North American stock-car racing series Nascar.
MLB’s Cardinals team up with Perficient
Consulting firm Perficient has entered into a multi-year partnership with Major League Baseball franchise the St. Louis Cardinals.
Gold Coast 2018 makes first signing for supplier category
Queensland-based software solutions company Centium Software has signed up as the latest sponsor of the 2018 Commonwealth Games multi-sport event in Gold Coast, Australia.
Force India extends with NEC ahead of F1 season-opener
Japanese IT services company NEC has renewed its partnership with Formula One motor racing team Force India.
TCS adds London Marathon to distance running portfolio
IT services, consulting and business solutions organisation Tata Consultancy Services has agreed a three-year partnership with the London Marathon in a deal that will seek to enhance the digital experience delivered to participants.
Sauber teams up with software developer
Software developer IFS has signed on as a principal partner of Formula One motor racing team Sauber.
City Football Group builds global partnership with Wix
Web development platform Wix has entered into a global partnership with City Football Group, the entity that controls English Premier League football club Manchester City, Major League Soccer franchise New York City FC and Australian A-League team Melbourne City.
Queensland Reds get technical with new shirt sponsor
Australian Super Rugby team the Queensland Reds has agreed a two-year shirt sponsorship deal with sports technology company SMG Technologies.
Ssangyong to drive digital development for PyeongChang 2018
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has signed information and operation services company Ssangyong as a tier-two commercial partner.
Cheltenham Gold Cup confirms Timico as new title sponsor
Managed service provider Timico Technology Group has agreed a deal to become the new title sponsor of annual UK horse racing event the Cheltenham Gold Cup.
Advantel signing continues technology drive by NBA’s Kings
NBA basketball franchise the Sacramento Kings has entered into a partnership with technology solutions provider Advantel Networks.
Azur Global on board for new Cricket All-Stars Series
Information technology company Azur Global has agreed a deal to become an official partner of the new Cricket All-Stars Series.
Ottawa Senators sign analytics partnership with IBM
NHL ice hockey team the Ottawa Senators has agreed a partnership with US technology and consulting corporation IBM.
Hoffenheim confirms SAP extension
German Bundesliga football club TSG Hoffenheim has confirmed that it has extended its sponsorship deal with software giant SAP.
Dimension Data buys African cycling team title rights
South African technology company Dimension Data has bolstered its presence in professional cycling in a title deal with the team currently known as MTN-Qhubeka.