Information Technology
Central Coast Mariners end search for shirt sponsor
Australian A-League football club the Central Coast Mariners has named IT services company Search Technologies as its new back-of-shirt sponsor.
Dimension builds cycling portfolio by backing African team
Global IT solutions and services provider Dimension Data has agreed a deal to become the sole title sponsor of MTN-Qhubeka, Africa’s only Professional Continental cycling team.
Fujitsu: Brand awareness on a global scale
Japanese IT company Fujitsu is looking for global brand awareness from its sponsorship of the 2015 Rugby World Cup, but is unlikely to extend its sponsorship activity to a national deal in the UK.
West Ham teams up with Ricoh
English Premier League football club West Ham United has agreed a multi-year sponsorship deal with Japanese imaging and technology company Ricoh.
ATP partners with Infosys to ‘revolutionise’ fan and player engagement
The Association of Tennis Professionals has signed a three-year partnership with Indian information technology consulting company Infosys which aims to enhance the digital offerings provided by the governing body of men’s professional tennis.
Chelsea eyes Indian market through Wipro partnership
English Premier League champion Chelsea has agreed a partnership with Indian information technology, consulting and business process services company Wipro.
Alcatel OneTouch connects with LA Galaxy
Mobile phone manufacturer Alcatel OneTouch has agreed a multi-year partnership with Major League Soccer team Los Angeles Galaxy.
Indian cricket profits as digital economy heats up
Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.
Pocono provides showcase for Microsoft-Nascar deal
Technology company Microsoft last month agreed a title sponsorship deal for the 21st race in Nascar’s Sprint Cup Series to cross-promote its central and team sponsorships with the organisation and the launch of its new operating system, Windows 10.
Hoffenheim partners with Sovanta as Schott sticks with Mainz
TSG Hoffenheim has signed a sponsorship deal with sales and customer services systems provider Sovanta, while German Bundesliga counterpart Mainz 05 has renewed its partnership with speciality glass company Schott.
Ricoh stays on course with Women’s British Open
Imaging and electronics company Ricoh has renewed its title sponsorship of the Women’s British Open under an agreement with the Ladies Golf Union.
Multi-continent presence gives flexibility in market
German technology company SAP has signed a multi-year global partner deal with City Football Group, the organisation that owns major clubs on four continents, led by the English Premier League’s Manchester City.
Garmin bolsters backing of Clipper Race
Garmin, the global GPS technology company, will be a second-time team sponsor in the Clipper Round the World Race following the brand’s successful sponsorship in the last edition of the sailing event.
Microsoft secures long-term Nascar deal
US software giant Microsoft has sealed a multi-year agreement to serve as the official technology partner of North American stock car racing series Nascar.
Barracuda snaps up European Tour partnership
Cloud-connected security and storage solutions provider Barracuda has entered into a partnership with golf’s European Tour.
FISA connects with Elmec to aid environmental drive
The World Rowing Federation (FISA) has agreed a partnership with Italian IT services and solutions company Elmec Informatica.
Acer to offer players new ways to connect through LPGA deal
The Ladies Professional Golf Association has agreed a new commercial partnership with Taiwanese hardware and electronics company Acer.