Basketball Bundesliga club extends with title sponsor

MHP, a company specialising in IT and process consulting for the automotive and manufacturing sectors, has renewed its title sponsorship agreement with German Basketball Bundesliga (BBL) club MHP Riesen Ludwigsburg.

The two parties have agreed a three-year extension, which will cover the 2016-17 to 2018-19 BBL seasons. Financial terms of the deal were not disclosed.

Under the agreement, MHP’s logo will appear on the club’s playing jerseys, while it will also receive advertising exposure through LED boards and on-court branding.

MHP has been a partner of the club since 2012 and was named title sponsor in 2013. The Ludwigsburg-headquartered company also holds naming rights to the club’s home venue, the MHP Arena.