Household Products

Make-up and beauty products brand Covergirl has entered into a partnership with American football’s NFL to launch its ‘fanicures’ campaign.

The UFC and P&G campaign was developed to activate individual marketing campaigns for three of P&G’s brands in Brazil.

Kitchen appliances manufacturer KitchenAid has extended its presenting sponsorship of golf’s Senior PGA Championship until 2018.

The Welsh Rugby Union has reached a three-year agreement to make cosmetics brand Dove Men+Care a principle partner until 2016.

The Women’s National Basketball Association (WNBA) has sealed a multi-brand partnership with consumer goods manufacturer Procter & Gamble.

Katapult Sports negotiated a one-year territory-specific contract between Unilever-owned deodorant brand Rexona and FC Barcelona, valid from 1st February 2012.

Multinational consumer products manufacturer P&G has announced an extension of its partnership with the United Arab Emirates (UAE) National Olympic Committee for the second year of the UAE School Olympics programme.

Pharmaceutical company Actavis is to become the central sponsor of ice hockey’s European Trophy.

Courts, the largest furniture, appliance and electrical retailer in the Caribbean, has signed up as an official partner of the inaugural Caribbean Premier League Twenty20 cricket competition.

Pharmaceutical company New GPC has agreed a “multi-year” deal to assume the title sponsorship of the Caribbean Premier League, a new Twenty20 cricket competition that is set to launch next month.

Indian incense brand Cycle Pure Agarbathies has signed up as a co-sponsor of the forthcoming one-day international tri-series cricket tournament between the West Indies, Sri Lanka and India.

The USA Gymnastics national governing body has announced an extension of its commercial partnership with personal care and household cleaning products manufacturer Procter & Gamble.

The Rugby Football Union has announced a new three-year partnership with Unilever’s leading male skincare brand Dove Men+Care, which becomes England Rugby’s official male grooming supplier.

Herbalife has become a gold sponsor of the 2013 Bali International Triathlon.

Real Madrid star Cristiano Ronaldo has signed a five-year, multi-million dollar endorsement deal with Herbalife.

Unilever has agreed a deal with British Athletics to become an advertising partner of this year’s Sainsbury’s Summer Series.