Healthcare
Men’s health company to sponsor MLB Father’s Day efforts
Telemedicine provider to sponsor league coverage of Father's Day, aid in awareness campaign around prostate health
Halle Open secures Noventi as new title sponsor
The Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wimbledon Championships, has secured health care provider Noventi as a new title sponsor jus…
St Louis Blues and Centene team up on new community center
The St Louis Blues and Centene Corp, a St. Louis-based managed care provider, has struck a decade-long naming rights agreement for a soon-to-open ice center in suburban Maryland Heights, Missouri
Kaiser Permanente steps up backing of NBA’s Warriors
Healthcare company Kaiser Permanente has upgraded its partnership with the Golden State Warriors NBA basketball team to create Thrive City, a new community gathering place that will bring together locals…
St. David’s HealthCare becomes Austin FC’s first corporate sponsor
Austin-based St. David's HealthCare has become the first major sponsorship for Major League Soccer expansion club Austin FC
NRL’s Sea Eagles partner with Aspen Pharmacare
The Manly Warringah Sea Eagles NRL rugby league team has signed a shirt sponsorship deal with Aspen Pharmacare Australia
Big3 signs jersey sponsor deal with cbdMD
US basketball league the Big3 has agreed a jersey sponsorship deal with cannabidiol (CBD) oil brand cbdMD ahead of its third season
LA Angels team up with MemorialCare
Major League Baseball club the Los Angeles Angels has agreed a multi-year partnership with health system MemorialCare
Saint-Étienne teams up with Groupe Afflelou
French Ligue 1 football club AS Saint-Étienne has signed a new partnership with opticians chain Groupe Afflelou.
Zimmer Biomet joins LPGA as an Official Marketing Partner
The LPGA has entered into a wide-ranging marketing deal with musculoskeletal healthcare company Zimmer Biomet.
DentalPro sets first with Inter Milan deal
Inter Milan has signed a partnership with DentalPro, the largest private dental group in Italy, with the Serie A football club stating the “unique” deal will seek to promote the importance of healthy tee…
Austin Bold FC announces official jersey and medical partner
United Soccer League newcomer Austin Bold FC has announced healthcare provider Ascension Seton as the team's official jersey sponsor and sports medicine provider.
Barça keeps talking to hit €25m per year Naming Rights target
Spanish club FC Barcelona is unlikely to budge from its €25m-per-year ($28.4
AS Roma renews Official Supplier deal with Sixtus
Italian Serie A club AS Roma has renewed its partnership with Italian healthcare and fitness brand Sixtus
Barcelona weighs up Grifols offer for Camp Nou naming rights
Barcelona is seriously assessing a proposal from the Grifols family behind the pharmaceuticals company of the same name that would see them acquire the naming rights to the LaLiga football club’s Camp N…
LA Galaxy stadium to be renamed Dignity Health Sports Park
The Los Angeles Galaxy will play at the Dignity Health Sports Park next season after facility owner AEG signed a 10-year deal with hospital operator Dignity Health.
Hospital group signs as Fifa Club World Cup sponsor
Abu Dhabi-based Burjeel Hospital has signed as a National Supporter of the Fifa Club World Cup, which kicks off today in the United Arab Emirates
AC Milan teams up with Bioscalin
Italian Serie A football club AC Milan has entered into a partnership with pharmaceuticals brand Bioscalin