DentalPro sets first with Inter Milan deal

Inter Milan has signed a partnership with DentalPro, the largest private dental group in Italy, with the Serie A football club stating the “unique” deal will seek to promote the importance of healthy teeth through sport.

Terms of the deal were not disclosed, but DentalPro will become Inter’s Official Dental Care Partner.

Information relating to oral health and correct dental hygiene habits will be distributed through the Inter Club Coordination Centre and DentalPro centres across Italy.

Michel Cohen, chief executive and founder of DentalPro, said: “We’re the first dental group in Italy to enter into partnership with a Serie A team. It’s a great chance to give visibility and prestige to our group, sharing their passion with our patients.”