The Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wimbledon Championships, has secured health care provider Noventi as a new title sponsor just days before this year’s edition.
Noventi has agreed a three-year deal, running from 2019 to 2021, under which the ATP 500 grass court event in Halle will be renamed as the Noventi Open.
Financial terms of the deal were not disclosed, but it comes after previous title sponsor, fashion manufacturer and retailer Gerry Weber, filed for bankruptcy in January.
Tournament director Ralf Weber said: “We are very happy about the cooperation which is also a very strong signal for the future of our tournament. Thanks to this trend-setting partnership, the tournament will continue to position itself firmly as a major event.”
The 2019 Noventi Open will take place from June 15-23, with top-10 players Roger Federer, Alexander Zverev, Dominic Thiem and Kei Nishikori having committed to compete.