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Barça keeps talking to hit €25m per year Naming Rights target

Spanish club FC Barcelona is unlikely to budge from its €25m-per-year ($28.4m) valuation of naming rights to its redeveloped Camp Nou stadium and surrounding ‘Espai Barça’ campus, SportBusiness Sponsorship understands.

Sources close to the negotiations say Barcelona is looking for €300m in net present value from the deal – the npv indicates how much cash the club could raise in loans against the long-term contract, which will be key to the club’s funding plans.

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