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PSG signs LoveBet as first regional partner, launches virtual LED
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Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica ...
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa ...
MGM moved fastest for NBA, NHL and MLB sportsbook rights
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Santander gets another year to review LaLiga options
Santander’s one-season title sponsorship extension with LaLiga for 2019-20 was priced at the same rate as the original deal, SportBusiness Sponsorship has learned.
United’s hit or miss?
This month’s issue of Sports Sponsorship Insider debunks the myth that everything Manchester United’s commercial team touches turns to gold.
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MasterCard signs up to keep Copa América rights
Global payment services brand MasterCard has signed up as the first top-tier partner of the 2015 Copa América, the South American football federation’s flagship national team competition, hosted next year by Chile.