US basketball league the Big3 has agreed a jersey sponsorship deal with cannabidiol (CBD) oil brand cbdMD ahead of its third season.
cbdMD’s signature asset will see it serve as the exclusive jersey patch sponsor on the front of all 12 Big3 teams.
Ken Cohn, chief marketing officer at cbdMD, said: “Our Big3 partnership will deliver a massive level of cbdMD brand exposure throughout the summer on CBS and CBS Sports Network, and allow us to reach a large, strategic demographic of consumers.
“As we continue to witness an increase in interest regarding CBD among both athletes and sports enthusiasts alike, we see the Big3 as a dynamic, strategic partner for cbdMD and a pathway to engage those who could greatly benefit from CBD.”
The Big3 will kick off its third season in June with several expansion elements. All Big3 games will be broadcast on CBS and CBS Sports Network, while the league will expand from eight to 12 teams and visit 18 cities versus last season’s 10.
Jeff Kwatinetz, co-founder of the Big3, said: “Last year, Big3 became the first professional sports league in the U.S to allow players to use CBD for pain treatment and recovery.
“We did this out of compassion for our guys because CBD can help them without enhancing their performance or having an intoxicating effect. It’s a win win.”