AS Roma renews Official Supplier deal with Sixtus

Italian Serie A club AS Roma has renewed its partnership with Italian healthcare and fitness brand Sixtus.

As part of the deal, Sixtus will continue to supply the AS Roma team for three more seasons, until the end of 2021-22.

Sixtus supplies football clubs with first-aid equipment such as wraps and bandages, physiotherapy equipment such as cryotherapy and ultrasound machines, and a range of food supplements.

It currently has partnerships with 15 of Serie A’s 20 clubs, including Juventus, AC Milan and Internazionale.

Founded in Tuscany in 1974, Sixtus distributes its products directly to sports clubs, retail outlets, medical institutions and physiotherapy centres throughout Italy. It has also retailed overseas since 2005.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.