HomeNewsNewsHealthcareIce HockeyMissouri

St Louis Blues and Centene team up on new community center

The St Louis Blues and Centene Corp, a St. Louis-based managed care provider, has struck a decade-long naming rights agreement for a soon-to-open ice center in suburban Maryland Heights, Missouri.

The Centene Community Ice Center, set to open in September, will be the hockey team’s official practice facility. It will also serve as a multipurpose event space with four NHL-sized ice rinks, an outdoor rink, and the ability to stage concerts, festivals and other functions.

The 10-year agreement will include marketing, communications, and signage featuring the Centene logo as the company expands an existing partnership with the Blues.

“We are thrilled to have two St Louis institutions extend their partnership with this naming-rights agreement to this new community asset that will benefit thousands of all ages from throughout the region,” said St. Louis Blues chairman Tom Stillman.

The 277,000 square-foot Centene Community Ice Center  will be managed by the St. Louis Legacy Ice Foundation as part of a 30-year agreement with the City of Maryland Heights, which will own the facility upon completion.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France