Men’s health company to sponsor MLB Father’s Day efforts

New York-based men’s health company Roman has signed a multi-year agreement to become an official partner of MLB, and it will sponsor the league’s TV and digital media coverage of Father’s Day. The league, as it has for many years, on Sunday will again seek to raise awareness and funds for prostate cancer research, in part through royalties on sales of specialty New Era caps worn during games that day. 

The MLB deal for the two-year-old Roman, which offers remote telemedicine services in 47 states, marks its first-ever partnership with a pro league. As part of the alignment, the digitally focused company will also create an online educational content hub about prostate cancer.

Financial terms were not disclosed.

“Father’s Day felt like the perfect occasion to partner with MLB and celebrate every dad’s commitment to take care of themselves,” said Zachariah Reitano, co-founder and chief executive of Roman parent company Ro. 

As part of the Father’s Day efforts, MLB will make a minimum $300,000 collective donation to the Prostate Cancer Foundation and Stand Up To Cancer.

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