Financial Services
Big3 adds State Farm to sponsorship portfolio
The Big3 basketball league has gained another sponsorship boost ahead of its third season this summer by naming insurance company State Farm as its exclusive official insurer
Houston Dynamo venue renamed BBVA Stadium
Major League Soccer's Houston Dynamo and the Houston Dash of the National Women's Soccer League will now play in the BBVA Stadium following the venue's name change
Nationwide to end Hendrick Motorsports sponsorship in fresh blow for Nascar
Nascar's commercial exodus shows no sign of stopping with Nationwide Insurance announcing it will no longer sponsor Hendrick Motorsports following the conclusion of the 2019 season.
SunTrust-BB&T bank merger will create Truist brand name
Major US bank merger will create a new corporate name for a variety of major sports facilities and events, including Atlanta's SunTrust Park
Fortaleza closes shirt sleeve deal with Bidu
Campeonato Brasileiro Série A club Fortaleza has signed a new shirt sleeve partnership with insurance provider and price comparison brand Bidu.
Premier Lacrosse League signs partnership with Capital One
The Premier Lacrosse League has gained another commercial boost by signing Capital One as its Official Business Banking Partner
German Athletics Association signs WGV as main sponsor
Insurance company Württembergische Gemeinde-Versicherung has agreed a three-year deal to become the new main sponsor of the German Athletics Association (DLV).
EuroBic extends Liga Portugal deal
Liga Portugal, the organising body of the top two divisions of domestic club football, has extended its partnership with banking group EuroBic
Philadelphia Union signs partnership with NJM Insurance Group
The Philadelphia Union has entered into a two-year partnership with NJM Insurance Group, which will become the official automotive insurance partner of the Major League Soccer team
Digi+ signs new master sponsor deal with Fortaleza
Campeonato Brasileiro Série A club Fortaleza has signed a new master sponsor deal with digital bank brand Digi+.
US Soccer deal ramps up Visa’s backing of women’s football
Digital payments company Visa has today (Thursday) stepped up its commitment to women’s football through a new five-year partnership with US Soccer, and other wider measures.
Tel Aviv Stock Exchange buys title rights to Israeli Premier League
The Tel Aviv Stock Exchange (TASE) will become title sponsor of the Israeli Premier League from next season in a three-year deal
UBI Banca extends NBA partnership in Italy
North American basketball league the NBA has extended its partnership in Italy with banking group UBI Banca
SoFi lands naming rights to LA’s new NFL stadium – report
Social Finance (SoFi) has acquired naming rights to the new NFL stadium currently under construction in Los Angeles, according to VenuesNow
Santander’s LaLiga extension aligns title deal with Champions League cycle
Spanish bank Santander has extended its LaLiga title sponsorship by one season – 2020-21 – at a similar fee, SportBusiness Sponsorship has learned. The deal was signed in March.
Insurance firm Caser backs La Vuelta
Spanish insurance company Caser has agreed a deal to sponsor the Vuelta a España cycling event.
Stuttgart renews with main sponsor Mercedes-Benz Bank
German Bundesliga football club VfB Stuttgart has extended its partnership with financial services company Mercedes-Benz Bank.
The new deal will run until June 2023
State Farm extends backing of League of Legends events
Insurance company State Farm has renewed its sponsorship of League of Legends esports events until 2021